Milwaukee is the largest city in Wisconsin and the fifth-largest in the Midwestern United States. The county seat of Milwaukee County, it is on Lake Michigan's western shore. Milwaukee's estimated population in 2015 was 600,155. Milwaukee is Known for its brewing traditions, Milwaukee is currently experiencing its largest construction boom since the 1960s. Major new additions to the city in the past two decades include the Milwaukee Riverwalk, the Wisconsin Center, Miller Park, an expansion to the Milwaukee Art Museum, Milwaukee Repertory Theater, and Pier Wisconsin, as well as major renovations to the UWm-Milwaukee Panther Arena, while the under-construction Wisconsin Entertainment and Sports Center is scheduled to open in 2018. In addition, many new skyscrapers, condos, lofts, and apartments have been built in neighborhoods on and near the lakefront and riverbanks.

Summerfest is an annual music festival held at the 75-acre (30-hectare) Henry Maier Festival Park along the lakefront in Milwaukee, Wisconsin. The festival lasts for 11 days, is made up of 11 stages with performances from over 800 acts and over 1000 performances, and since the mid-1970s has run from late June through early July, usually including the 4th of July holiday. Summerfest attracts between 800,000 and 900,000 people each year, promoting itself as "The World's Largest Music Festival", a title certified by the Guinness World Records since 1999

Miller Park is a baseball park located in Milwaukee, Wisconsin. It is home to the Milwaukee Brewers and was completed in 2001 as a replacement for Milwaukee County Stadium. The park is located just southwest of the intersection of Interstate 94 and Miller Park Way (Wisconsin Highway 175). The title sponsor is the Miller Brewing Company. Miller's contract with the stadium was for $40 million, and runs until 2020.

Harley-Davidson, Inc. (H-D), or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903.

As one of two major American motorcycle manufacturers to survive the Great Depression (along with Indian), the company has survived numerous ownership arrangements, subsidiary arrangements (e.g., Aermacchi 1974-1978 and Buell 1987-2009), periods of poor economic health and product quality, as well as intense global competition — to become one of the world's largest motorcycle manufacturers and an iconic brand widely known for its loyal following — with owner clubs and events worldwide as well as a company sponsored brand-focused museum.